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-Sungold signs Letter of Intent with Beachfront Enterprises, LLC
TORONTO, ON: February 21, 2008 - SUNGOLD INTERNATIONAL HOLDINGS CORP. (“Sungold”) (OTCBB: SGIHF, Frankfurt: WKN 608164, Berlin) Sungold International Holdings Corp. today announced that a Letter of Intent has been signed with Beachfront Enterprises LLC, a California company, to host the Horsepower 8 World Pool Lottery online site for International wagering. The Letter of Intent grants Beachfront Enterprises, LLC the Exclusive Right to host the International wagering site in exchange for a two million dollar licensing fee, and a further commitment to invest one million dollars in initial advertising costs leading up to the Horsepower 8 World Pool launch. The License will entitle Beachfront Enterprises LLC to fifty per cent of net profits from Horsepower 8 World Pool Lottery international wagering on their Internet site, and share consideration comprised of 850,000 common shares and 500,000 warrants of Sungold International Holdings Corp. “We are extremely pleased with this arrangement”, said Keith Blackwell, CEO of Sungold®. “We are confident we have found the ideal partners for the international operation of our principle product, Horsepower 8 World Pool Lottery. The key executives, Dr. Mark Songer and Rob Shively, have backgrounds and credentials that are most impressive and of the highest integrity”. Dr. Mark Songer PhD, MS, Chairman and CEO, recently served for three years as Commission Chairman for the Soboba Gaming Commission, ensuring regulatory compliance within Federal and State laws. Prior to that, Dr. Songer served as a Special Agent of the FBI and Forensic Examiner in both Washington D.C. and Los Angeles, following service in the United States Marine Corps. Rob Shively, Chief Marketing Officer, has an extensive background in Marketing, Corporate Development and New Product Development with several Fortune 500 companies. He helped launch Fox Sports and their NFL, MLB and NHL franchises, and assisted Boeing to launch their first consumer product in conjunction with British Airways and Lufthansa. In 2004 he was nominated as the Ernst & Young Entrepreneur of the Year. “We believe the Horsepower 8 World Pool Lottery is an exciting opportunity” said Mark Songer, “and look forward with enthusiasm to working with the Sungold team in introducing its life changing opportunities to the world markets outside of North America”.
Sungold® is in the business of developing entertainment and e-commerce business in Canada, USA and internationally. Sungold® has three 100% wholly owned subsidiaries: Horsepower Broadcasting Network (HBN) International Ltd., Racing Unified Network (R.U.N.) Inc. and SafeSpending Inc. Sungold® controls the technology, source codes, trademarks, patents, copyrights and the worldwide title, rights and interest in each of the wholly owned subsidiaries. Sungold® also holds a 38% interest in Silks Media Corporation which publishes ThoroughbredStyle Magazine. Sungold® is a fully reporting public corporation trading as SGIHF-OTCBB.
For more information please contact: This news release contains
forward-looking statements. Forward-looking statements address future events
and conditions based on the opinions and estimates of management and therefore
involve inherent risks and uncertainties. Actual results may differ materially
from those currently anticipated in such statements. The reader is cautioned
not to place undue reliance on forward-looking statements.
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